| COMPANY OVERVIEW |
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Pro ICE started operation in early 1986 as a car audio distributor and progressed
into the car alarm industry in 1988.
Pro ICE has today four strategic business units (SBUs) namely:
| a. |
Professional In-Car Entertainment: car audio and accessories
Brands: JL Audio, TMA, Precision Power, Orion, Macrom, Impact,
Steelmate, AudioControl, Vifa, Stinger, Sound Quest and PAC. |
| b. |
Professional In-Car Security: car alarm
Brands: Clifford, Viper, Python, Hornet, Valet, Steelmate, and Gismo. |
| c. |
Professional In-Consumer Electronics: smart home, office and home security
Brands: Linear, Jablotron and Smokecloak. |
| d. |
Professional In-Personal Defence: non-lethal products
Brands: Advanced Taser, ASP Tactical Batons, Swedish Armour (Vest and Jacket),
Key Cuff, and Pepper Spray. |
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Over the years, Pro ICE has earned the trust and recognition due to its outstanding
service track record and the reliability of its products in its stable. Holding on
steadfastly to its mission of constantly evolving as a dynamic and progressive company,
Pro ICE innovates on ideas and concepts with state of the art in-car security and
entertainment products. Its CLAS concept harnesses the synergy of the best and latest
in electronic security products is an example of what Pro ICE offers. |
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Sound management solidly backed by a team of dedicated and loyal staff, Pro ICE today counts
approximately 200 dealers from Malaysia, Singapore and Brunei as their partners to provide
extensive service for their customers. |
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